Okbell Madjoud
Good things, they say are sometimes borne out of adversity, and that could be synonymous with the story of Okbell Madjoub, the Ghanaian who is gradually going global with her innovation of turning jute sacks into stylish clothes and accessories.
Madjoub birthed her business J’Karta( meaning my sack in Hausa) GH after the financial sector clean up between 2017 to 2019 in Ghana.
She had then worked with Marks and Spencer, Fidelity Bank and was working with the erstwhile Beige Bank when the financial sector clean up hit Ghana leading to the loss of jobs in the banking sector.
Madjoud studied marketing at the University of Ghana and specialised in communication and marketing at the master’s level.
She acquired various skills in her career as an open learner at Marks and Spencer and two banks in Ghana and had the inspiration to venture out on her own before the banking sector crisis.
Whiles at Fidelity Bank started exhibiting her acquired skills by making pillows cases for sale as part of her interior business.
Appearing on the Asaase Breakfast Show on Tuesday (25 July), Madjoub said she is optimistic of seeing the J’Karta brand of clothes and accessories in global showrooms in major cities such as New York and Paris.
.”..I had to make sure that within each year, there was a key achievement of what I had to do, Iam still not there but the world has exposed us to be there,” she said.
“Because they have taken Africa out of the cream of stories with what we are doing with sustainable eco-friendly businesses that we are doing.”
Madjoub added “Export is important to us as a nation, it is one of the things we keep prioritising to seeing ourselves in the showroom of New York, Paris…and that is what we will do and we are making sure we do that.”
Listen to Okbell Madjoub in the attached audio clip below:
Watch the full interview in the attached video clip below:
