Indigenous Insurance firm Star Assurance has teamed up with oil marketing firm Total Ghana in a bid to increase insurance penetration in Ghana through its “Total Taxi Club Promotion.
The collaboration between the two will offer the Troxi Club members numerous benefits such free fuel and discount on some products upon buying a star motor policy.
To facilitate the process Star Assurance is to set up point of sales at various at various Total Service stations in addition to its existing branches to serve the Troxi Club members and other Total card bearers.
The Troxi Club is an enhanced loyalty scheme recently launched by Total Petroleum in 2018 and is being partnered by Star Assurance, primarily to help commercial drivers reduce their fuel & lubricants costs and at the same time, offer them rewards for their loyalty to the Total Petroleum brands.
Executive Director of Star Assurance Mrs Boatemaa Baffour-Awuah said “We believe the coming together of Star Assurance and Total Petroleum Ghana, two solid and well-respected brands in our respective industries will bring far reaching added value to our cherished customers and patrons thereby enriching their lives”.
“It is important to state that, this collaboration with Total Petroleum, is one of the many efforts Star Assurance is making in deepening insurance penetration and bringing insurance closer to the insuring public and making it more accessible.” She said.
According to her an effective collaboration has the potential to extend the reach and visibility of our two brands to other segments of the markets that we may individually not be dominant in thereby deepening insurance penetration and availability.
Commenting on the initiative after its launch in Accra, Deputy Commissioner of Insurance Michael Kofi Andoh called on business to roll out such initiatives to help increase the rate of insurance penetration in the country.
He called on motorists to ensure the verify the authenticity of products to ensure they are not short changed.
Total Petroleum Ghana Limited is one of the leading Oil Marketing Companies in the country and a part of the global TOTAL Group. The Company, which has been present in Ghana for almost 70 years, is the only fully privately listed oil marketing company at the Ghana Stock Exchange with about 4300 shareholders.
Total Petroleum Ghana Limited is ISO 9001:2015 certified and our respect for quality, standards and safety has propelled us to the forefront of the Ghanaian Petroleum Industry.
They have a retail network of more than 250 service stations across the country to offer premium quality fuels, lubricants, car care products and services to cherished customers.
About Star Assurance
Star Assurance which started business as a composite company had to hive off its Life operation by setting up a company, StarLife Assurance, in compliance with the Insurance Law 2006, Act 724.
Star Assurance consequently underwrites only general business products including Motor, Fire, Marine, Aviation, Accident, Travel Insurance etc.
Within Thirty- Five (35) years of its operations, Star Assurance has emerged as the biggest indigenous private insurance enterprise in terms of assets and indeed among the first three insurance companies in Ghana in terms of premium income.
The Company has twenty- seven (27) branch offices in nine (9) out if the sixteen (16) Regional Capitals, with the remaining seven (7) serviced by our Agency offices. We therefore have representation in all the regions of Ghana.
The company has been rated in the AA-(GH) category by Global Credit Rating of South Africa. Star Assurance has received several nominations as a member of the Ghana Club 100 in the past decades. The Chartered Institute of Marketing Ghana (CIMG) adjudged Star Assurance as the overall best in general insurance, 2016.
By Fred Dzakpata