Vivo Energy Ghana PLC, the Shell licensee in Ghana, has reaffirmed its commitment to the health and wellbeing of its employees, customers and communities through a series of activities marking this year’s Pink October campaign, themed ‘Fuel Her Fight’.
The campaign focuses on raising awareness about breast cancer, promoting early detection and improving access to screening.
Taking the campaign beyond conventional awareness messaging, the company transformed its office spaces and selected Shell service stations with pink ribbons, decorations and balloons. Some service station pumps were specially decorated as ‘Pink Pumps’, serving as conversation starters and visible reminders of the importance of regular screening and proactive health management.
At the heart of the campaign was a call to action encouraging employees, customers, communities and the wider public to prioritise their health, undergo screening and inspire others to do the same.
Vivo Energy Ghana took the campaign directly to its customers and communities. In partnership with Diagnostic Centre, the company offered free breast cancer screening at Shell Airport City station in Accra and Shell Asokwa station in Kumasi, providing customers and members of the public with accessible opportunities to undergo screening.
Extending the initiative to the workplace, Vivo Energy Ghana partnered with Accra Medical Centre to provide free breast cancer screening for employees, enabling them to make informed decisions about their health.
Adding a personal touch to the campaign, the Managing Director of Vivo Energy Ghana, Christian Li, distributed customised pink pens to all female employees. Speaking about the significance of the gesture, he encouraged colleagues to use the pens as daily reminders of the importance of regular screening and early detection.
For Vivo Energy Ghana, ‘Fuel Her Fight’ reflects its broader commitment to putting people first and translating its value of Caring into meaningful action.
By leveraging its workplace, network of Shell service stations and partnerships with local organisations, the company is promoting breast cancer awareness and facilitating access to screening.
Through the initiative, Vivo Energy Ghana also seeks to demonstrate that its responsibility extends beyond delivering quality fuels and lubricants to making a positive and lasting impact on the lives of the people it serves.
